CLARY HAIRCARE BRAND
A creative brand launch event combining concept development, full production, and flawless on-ground execution to deliver a beauty experience audiences remember long after the doors close.
Project Overview
Clary came to us to turn a haircare launch into a destination rather than an announcement. We developed the creative concept end to end, built the physical set, and ran the floor across the full activation window. Our team handled fabrication, brand styling, staffing, and guest flow so every visitor moved through a considered sequence — discover, try, share. The result was a launch that read as a genuine beauty experience and gave the brand a content library to carry the campaign forward.
Fabrication Highlights
- Full creative concept development from brief to build.
- Custom-fabricated launch set and branded product displays.
- Trained brand ambassadors managing guest flow and trials.
- On-site content capture across the full activation window.
Case Gallery
Egypt's BTL and experiential marketing agency. Concept and campaign planning, booth production, on-ground operations, trained field teams, activations, sampling and venue booking.