Kolagra Creative Booking
Bringing creative ideas to life through seamless event execution, pairing a distinctive built environment with the talent booking that gives it energy on the day.
Project Overview
Kolagra wanted an activation that held attention in a busy expo environment, so we combined build and booking into a single scope. The structure was fabricated as an open pavilion with clear entry points, illuminated product shelving, and a service counter that drew people in rather than fencing them out. Alongside it we handled talent booking and briefing, staffing the space with people who could hold a crowd and represent the product credibly. Creative execution and casting were planned together, so the space and the people reinforced each other.
Fabrication Highlights
- Open pavilion structure with multiple clear entry points.
- Illuminated product shelving and a front-facing service counter.
- Talent booked and briefed alongside the creative build.
- Layout designed to draw crowds inward, not fence them out.
Case Gallery
Egypt's BTL and experiential marketing agency. Concept and campaign planning, booth production, on-ground operations, trained field teams, activations, sampling and venue booking.