DRAKON EVENT PRODUCTION
Managing production detail and event operations end to end — from the first planning session through fabrication, installation, and live execution on the ground.
Project Overview
Drakon's activation lived or died on production detail, so we owned the process from planning through delivery. We developed the structure design, managed fabrication against material and safety tolerances, and coordinated installation on site ahead of opening. During live days our operations team ran the space: staffing rotations, product replenishment, and guest circulation through a footprint shared with heavy foot traffic. Handling planning and execution under one roof meant decisions made at the drawing stage held up when the doors actually opened.
Fabrication Highlights
- Structure design managed against safety and load tolerances.
- Fabrication and installation coordinated ahead of opening day.
- Staffing rotations and product replenishment through live days.
- Guest circulation planning for high-footfall shared spaces.
Case Gallery
Egypt's BTL and experiential marketing agency. Concept and campaign planning, booth production, on-ground operations, trained field teams, activations, sampling and venue booking.