BOBAI BEAUTY BRAND ACTIVATION
Memorable beauty events built from creative concept through production and seamless execution, translating a sun-care brand's identity into a physical space guests want to enter.
Project Overview
Bobai needed its sun-care range to feel as bright in person as it does on shelf, so we designed the activation around the product's own colour language. The concept moved from 3D visualisation into fabrication as a bold modular booth: a curved branded shell, tiered product walls, and an integrated photo moment sized for social capture. We produced every element in-house and executed the activation with trained staff running trials and sampling. Guests arrived for the visual and left having actually handled the product.
Fabrication Highlights
- Concept developed in 3D visualisation before fabrication.
- Curved modular shell finished in the brand's core palette.
- Tiered product walls with integrated sampling counters.
- Built-in photo moment sized for social sharing.
Case Gallery
Egypt's BTL and experiential marketing agency. Concept and campaign planning, booth production, on-ground operations, trained field teams, activations, sampling and venue booking.