EVELINE BEAUTY CAMPAIGN ACTIVATION
Trained teams and professional support delivering exceptional guest experiences, putting capable, well-briefed people at the centre of a beauty campaign activation.
Project Overview
For Eveline the activation depended less on structure than on the people representing the brand, so staffing was the core of our scope. We recruited and trained the full team on product knowledge, consultation technique, and brand tone before the campaign opened. A compact branded cart gave them a mobile base that could reposition to follow footfall through the day. Team leads supervised each shift, maintained presentation standards, and reported engagement back so the client could see exactly how the campaign performed.
Fabrication Highlights
- Full team recruited and trained on product consultation.
- Compact branded cart repositionable to follow daily footfall.
- Shift supervision maintaining presentation standards.
- Engagement reporting delivered back to the brand team.
Case Gallery
Egypt's BTL and experiential marketing agency. Concept and campaign planning, booth production, on-ground operations, trained field teams, activations, sampling and venue booking.